About AutoExpert Magazine

   AutoExpert is addressing to all the auto specialists as well as to the passionates of motorcars, which will find in its pages useful information for professional activities or read it for satisfying their own pleasure or relaxing.

   For those with a career in this field, AutoExpert represents a real support in developing a business, presenting the partner firms existing on the market and the latest tendencies in the auto enviroment and its interconnecting domains.

   Its chromatics and unitary style, its opportune, right and useful information, made AutoExpert one of the leading magazines on the market.

Readers Profile

   Distribution according to gender

   The target public of the AutoExpert is mainly made of 90% men. Any kind of produce or service that is addressing mainly to men and its promoted in the pages of this magazine, will be efficient and useful. The message will be directly received by a large category of men, creating for the product an image with a powerful impact.

   Distribution according to age

   The main segment of age of our readers is between 25 and 45 years old, but also young readers which show their interest for the auto enviroment. We are addressing to a mature public, capable of choosing and valuing the offers that interests them, to intercept correctly the messages and information.

  Distribution according to studies

   AutoExpert has a large public made up of intellectuals, people with high education or still students, interested in new information, preoccupied with developing their own personality, to create a strong and personal image and to acquire knowledge. The messages sent through AutoExpert magazine, arrive to an educated public, interested in everything that is new and capable of taking the right decision.

  Distribution according to income

   The target public of the Auto Expert magazine is mainly living in the city and with at least a medium income. More then 60% of our readers have monthly income of over 5 million lei. The social level and the potential economical power allows them to purchase one or even more cars, houses and valuable objects.

   Behaviour

   The majority of the AutoExpert readers have a non-sedentary way of life, develop activities in the community and look for information in various sources:

36.9% go at least once a month at the cinema

64.3% use the personal computer every day or almost every day

62.7% use the internet daily or a few times per week

37.1% have pets

99.4% drive a car

73.3% travel at least a week for business or pleasure, at least once a year (from which 15.3% travel in Western Europe)

62.9% are smokers

Audience of AutoExpert Magazine

   Territorial repartition

   AutoExpert magazine has a national distribution, and more then 25% of our readers are from the capital town.20%of AutoExpert readers are from Transylvania and Moldavia while in the other parts of the country this proportion is somewhere between 10% - 15%. In this way, every product promoted through AutoExpert magazine will create a strong image at local level as well as at national level.

   Loyalty 

   The messages sent through AutoExpert are received by 6 people per copy.15.6% of our readers are loyal to AutoExpert magazine and 27% are often readers, assuring a continuity in receiving the messages from the providers of publicity.

Source: National Study of Audience, BRAT